$150,000 High Stakes Haunt
Slot Tournament & Drawing
Designed for a Halloween campaign, this concept draws inspiration from Wednesday and the eerie atmosphere of an early 1900s abandoned hotel. The visual language blends mystery and nostalgia, creating a cinematic, immersive experience that aligns with the seasonal theme.
A custom die-cut was developed to shape the invitation like opening hotel doors, inviting the viewer into the story as the tournament and giveaway details are revealed inside. Purple foil accents were applied to introduce contrast, depth, and a refined Halloween edge, enhancing both the visual impact and tactile quality of the piece
Presented Concept
Printed Mailer & Envelope
Printed in Smooth Coated Paper 110C using diecut and holographic foil